social media strategist | content creator



Raleigh Night Market

The fast-growing Raleigh Night Market is a monthly event featuring local artisans with live music, 80+ vendors, and food offerings in the heart of downtown Raleigh. From photography and weekly Facebook and Instagram posts to live event coverage, I’ve grown their following by 25% in my first month of management.

Instagram | Facebook | Website

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Durham Night Market

The sister of the Raleigh Night Market, this up-and-coming monthly event in Durham needed help developing a great social presence promoting vendors and performers and inspiring the Durham community to attend month after month. I’ve been brought on to create a social media content strategy for quick account growth and have seen a 38% follower boost in the first month. 

Instagram | Facebook | Website


Offline Media

Now known far and wide across Raleigh as the #1 source for the city’s coolest events and hot spots, Offline is a one-of-a-kind brand with a kickass mission: to help you avoid average weekends. It was a pleasure to work on this talented team to run their social media in their initial stages and set the groundwork for their brand that has now grown to 80,000 email subscribers and 36,700 Instagram followers. 

Instagram | Facebook | Website


Lillie + Ruth 

Small business owner Ashley Brice needed a hand in social media at the start of launching her embroidery side hustle, Lillie + Ruth. Using a focused hashtag strategy and bright, airy product shoots, we grew her account so much so that she had to pause the business from an overwhelming number of inquiries! 

Instagram | Facebook | Website


Wake County Animal Center

Social media is a powerful tool in the world of animal rescue. As a volunteer at the Wake County Animal Center, I was given the opportunity to participate on their team of Instagram contributors. I focused on high-quality photos of adoptable animals paired with attention-grabbing, thumb-stopping captions that skyrocketed engagement and adoptions. 

Instagram | Facebook | Website


O2 Fitness Clubs

With over 25 locations in the Carolinas, O2 Fitness has thousands of members of all ages and walks of life that are active on social media. In my time managing the O2 Fitness social media accounts and blog, I’ve maintained a trendy, witty brand voice, curated and published over 100 blogposts and 260 social posts, and grown the Instagram following by 117% all while making sure no DM goes unread and no comment is overlooked. 

Instagram | Facebook | Twitter | Youtube | LinkedIn | Website